Posts tagged as:

strategy

Best Practices In Social Media Marketing: Embrace Your Audience

September 2, 2008 · Comments

Mitch Joel’s Best Practices in Social Media Marketing Writing Project found its way to my inbox from Mike Keliher, a frequent commentor and digital friend. Yes, it’s a meme and no, I don’t particularly like memes, but this one is certainly a useful one. Since Mike asked, I thought it best to respond with a best practice in social media marketing. Keep in mind Joel asked that each person who participates pick one, several folks have gone ahead of me with great best practice ideas and, well, I enjoy bringing something different to the table.

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The Future of Social Media: Hope Or Hype?

August 29, 2008

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A recent conversation has me thinking about the future of social media as an industry and a business application. It’s those types of random interactions that plant the seeds for blog posts. I mull over the topic for a few days, do some research or reading, chew on it a bit more, [...]

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The Media & Social Media Series: The Cincinnati Enquirer

August 11, 2008

Today begins journey through a topic of interest for me I think will prove extremely valuable to you as well. In September, I will lead a session at Blog World & New Media Expo on the topic of traditional media and how they can use social media to combat disappearing audiences, staff cutbacks and plummeting [...]

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The Next MySpace Is … MySpace

May 5, 2008

I have a bone to pick with my social media and marketing brethren. Stop making fun of people because they’re on MySpace. It’s unbecoming and shows that you’re so overwhelmed with your own smarts that you’re stupid. It’s the same smugness some Mac users generate despite the fact their beloved, intuitive machines account for a [...]

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Why You Shouldn’t Trust Social Media To Search Marketers

November 26, 2007

As social media optimization continues its rise as a bona fide business objective, more and more professionals – marketers (traditional, digital and search), PR folks and even IT pros are claiming expertise and responsibility for it. Having attended a handful of seminars and conferences, it seems to me alleged social media experts are popping up [...]

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