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Super Bowl advertising

Only Birdbrains Bet $4,000,000 on the Super Bowl

by · January 27, 2013

It’s the Super Bowl—at the Superdome.

Super bros John and Jim Harbaugh lead their teams into the battle by the bayou. Everything’s supersized: the anticipation, the audience, the ticket prices, the parties, the halftime show, and the media coverage.

Of course, the enormity of the game dwarfs any other one-day clash in all of sports. And then there’s that other super showdown, the mega-million dollar mêlée where the titans of television advertising dig deep into their imaginations and deeper still into their piggy banks to vie for, uh… um…

Sales? Brand awareness? Laughs? Press?

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