Posts tagged as:

sysomos

Sysomos Beats Monitoring Platforms To The Punch On Google+

by Jason Falls · October 12, 2011

Sysomos announced this morning that it now integrates Google+ into its platform, becoming the first social media monitoring platform to integrate the newest of the big social networks. The Sysomos MAP product now monitors Google+ data and pulls it into its monitoring and analytics suite. MAP is the more advanced of Sysomos’s two major products, with Heartbeat being their entry level monitoring product. Yes, this means you’ll have to pay more to get access to it. Expect that to change as other competitors offer Google+ in their base offerings over time or as Sysomos rolls in more features with Google+.

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Do Social Media Monitoring Services Leave Brands Blind?

by Jason Falls · August 17, 2011

Valuevine released a study today that indicates keyword based social media monitoring platforms may leave as much as 82 percent of the online content about a brand out of the data it reports back to brands. The information was collected by analyzing what CEO Neil Crist told me was “following best practices” for keyword-based social media monitoring solutions like Radian6, Sysomos and the like, and comparing it to the data his tool collects from location- and local-focused check-in, ratings and review sites.

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Sysomos Offers Facebook Page Monitoring Solution

by Jason Falls · November 17, 2010

Sysomos unveiled a new add-on to its social media monitoring platform, this one a feature called Facebook Page Central. The company is billing it as a Facebook Page Management tool. While a matter of semantics, it’s actually a monitoring and workflow solution customized for your company’s Fan page. Useful, but very much a reactive solution, not proactive.

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Sysomos Offers Location Based Monitoring Service

by Jason Falls · March 9, 2010

Social media monitoring firm Sysomos is launching a free location-based monitoring service today it’s calling FourWhere. The tool mines publicly available Foursquare data (tips) and mashes them up with a Google map of the location you’ve entered. There’s no sign-up or account required. It’s just clever link-bait and enthusiasm-building from one of the emerging players in the social media monitoring market.

My first reaction to this was, “Can’t you just search for a location in Foursquare and get the same thing?” Apparently not. Foursquare seems to offer only the actual location (e.g. – “Toast, Louisville, Ky.”) not the area. (A search for “Louisville, Ky.” produced next to nothing.) If FourWhere provides that, it will be an improvement over what is available.

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Exploring Social Media Monitoring: An Industry Survey

by Jason Falls · February 24, 2010

You could say the social media monitoring industry has been the single fastest-growing niche in the world of technology over the past three years. As more companies engage in social media, participate in conversations and launch social media initiatives, the demand to monitor what is being said and analyze that data is critical for companies to not only read and react, but also fund and staff social initiatives.

Because social media monitoring has been one of my favorite topics here on Social Media Explorer, I’m asked my opinions of the tools regularly. I try hard to review different ones as often as possible without this becoming a blog about social media monitoring exclusively. But the industry seems to be growing, and becoming more competitive, with each passing day.

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Sysomos Adds Facebook Feature To Social Media Monitoring Solution

by Jason Falls · November 19, 2009

When businesses are looking for social media monitoring services these days, they normally hone in on two or three capabilities. Because Facebook is this year’s blog, monitoring messages on the platform is a big one. While all social media monitoring services have the same access to Facebook data (it’s all dependent upon what Facebook makes public which is dictated by their terms of service), more creative ways to position Facebook data are surfacing.

Image representing Sysomos as depicted in Crun...
Image via CrunchBase
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