Target audience

As a business owner or marketer, you’re always on the lookout for new and innovative ways to reach your target audience. One strategy that has stood the test of time is mass mailing. But, with...read more

As I was analyzing the online audience of a recent brand, I discovered that its Twitter audience and Facebook audience were incredibly different. Any good community manager could have called it, but the rest of...read more

Fellow marketers, quit crying about your organic reach suffering from Facebook’s ever-evolving (and predicted) shift to the pay-for-play sandbox. We all know Facebook is a public company with a fiduciary responsibility to earn profits. Boo hoo!...read more

If you build it, they will, well, probably go somewhere else. Your target audience probably doesn’t share the same level of enthusiasm that you have toward your new website/redesign/mobile app/digital venture. More than likely, they won’t...read more