texting

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I’ll admit not being much of a texter — that is someone who uses text messaging on his mobile phone. Granted, I send a few from time-to-time, mostly responding to other text messages or trying to find someone when I’m at a conference, but I’m not a hyper user. My text savviness is so amateur, in fact, that I often get confused as to whether or not I’m responding to a text or a Twitter message which leads to a good laugh for my friends. But as someone who helps clients find innovative ways to reach their target audiences using the latest and greatest technology I would be remiss if not bringing to the table mobile marketing, which to date is dominated my short message service (SMS or only text messages) and multi-media message service (MMS or image/audio/video enabled messages) text messaging.