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10 Tips To Hosting Better Events with Social Media

by Adam Helweh · November 4, 2010

Living in the Silicon Valley there are always events to attend. It’s not unusual to spend a day or two a month at a developer’s conference, networking event or a social media marketing summit of some kind. I recently broke my own personal record and attended three conferences in the span of six days. I presented and sat on a panel at the SocialBizWorld conference, attended BizTechDay and then the PayPal X developers conference.

Attending those great events over the last week inspired me to share few ways to use social media to spice up your own events. Read on for the goods.

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Online Marketing Tips from the Farmer’s Market

by Adam Helweh · September 7, 2010

My wife and I have been attempting to hit the local farmer’s market every Sunday. Our intention is to eat healthier and support some local businesses. This last Sunday marked our second trip and being quite the “people watcher” I had a few observations that struck me as having similarities to how marketing on the web works. For instance, compare the throngs of people browsing the stands of fresh produce to the eb and flow of the world wide web. Many of the stands sold the same items as their competitors who were only feet (read: clicks) away. Vendors with more easily accessible product layouts, a wider variety of items and better prices were seconds away from any of the patrons.

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Practical Guide To Starting A Corporate Blog

by Jason Falls · April 11, 2008

So you’ve read all the social media experts’ blog posts about blogging. You’ve explored the tools and picked your platform. You’ve talked your CEO into participating. You have a good feel from your customers that they would at least come read it once in a while. Now you’re ready to start your corporate blog.

[flickr style="float: left"]photo:202203524[/flickr]Unfortunately, being able to really answer the question of whether or not you are really ready can’t fully be answered until you dive in and do it. Two or three weeks in you’ll probably say to yourself, “Man! I wasn’t ready.” Fortunately for you, I’ve learned through experience with several clients, not to mention my own blog, what those oft-forgotten areas are.

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Blog Productivity Tools I Use

by Jason Falls · March 22, 2008

[flickr align="right" alt="Jason Falls blogging"]photo:2325051306 [(small)][/flickr]I’ve finally upgraded to Microsoft Office 2007 on my home machine. Its blog compatibility makes composing and posting quick and simple, though I still post as a draft and go to WordPress to fix little things. It’s not perfect, but it makes blogging better. While I normally don’t post things on the weekends, the new software gave me the idea of throwing out some tools I use to blog to give you some ideas if you’re looking to streamline your blogging activity.

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BWE Vegas: How To Cash In Your Networking Chips

by Jason Falls · November 7, 2007

Aidan Jones’s “Shaking Hands”So I’m on the plane headed to Vegas for Blog World Expo and realize that, while I’ve made some preliminary plans to meet up with some cool folks, the craziness of next week (cheap foreshadowing, but teasing … bad Jason) has prevented me from making a solid plan of attack for playing my cards wisely and racking up on network growth. But the thought occurred I don’t have to lock in a meet-and-greet schedule to connect with important or cool people.

So what’s the conference attendee formula for winging your way through the game and racking in the friendship chips? Here are the five things that will help me at BWE this week:

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