Tools

MetroMojo Unveils New Features, White Label Solutions

by Jason Falls · August 8, 2008

I spent the morning recently with Keith Ringer and Chuck Burke of MetroMojo.com. The parent company of LouisvilleMojo.com, one of the first, and to my knowledge most successful, local social networks, MetroMojo has repositioned itself as a white label social networking solution. The biggest difference between MetroMojo and others? Proven scale and long-term experience.

With LouisvilleMojo.com hitting 50 million pageviews per month and serving as a sandbox-type test platform for the feature set, clients of MetroMojo’s platform can rest assured features will scale and servers will be able to handle the load. Because of the diversity in feature offerings, an established advertising platform and Mojo’s approach as content enablers, not primary content providers, the solution is custom made for media properties (television and radio stations or newspapers) trying to leap the Web 2.0 hurdle.

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Make Signal From Noise With AideRSS

by Jason Falls · July 16, 2008

AideRSS gets some kudos today. Not just for providing a service that helps bloggers determine which of their posts are the most engaging. Not just for building out a Google Reader plugin (plus integration with Newsgator and others) that lets you weed out the less relevant or active posts and cut down the noise to get a better signal from your feed reading experience. And not just for having easy to understand how-to videos on their website to show folks how to use their service. Sure, I’m going to talk about all of those, but I’ll also compliment them on devising a compelling reason for some of the top social media and marketing bloggers to write about their service. More on that in a moment.

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Lijit Offers Your Site Trusted Search Component

by Jason Falls · April 2, 2008

Image from WikipediaThere’s a Lijit search widget over on the right side of my blog. A friend asked me last week what it did and why I had it. Frankly, because I really like the neat little avatar display of all my social networking sites where I can be found. You can click on them and find me immediately.

Lijit’s wheelhouse, however, is what I’ll call trusted search. By entering a keyword in the search box, you are searching content from Social Media Explorer, but then also content from my social networks, sites in my blogroll, that I link to and so on. Essentially, if you trust me for your social media information, you can search for items on the Lijit widget over there and get data from places I trust, too.

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How To Build A Community Of Brand Enthusiasts

by Jason Falls · February 21, 2008

“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network, perhaps a CEO blog and, um, er, widgets! We must have widgets. Then we’ll have a community!”

The question is, did I hear an actual person say this or is it hypothetical based on the general misunderstanding of social media in the marketing and communications world? Whether it’s real or not, someone said it today. Someone said it yesterday and every day since about mid-2006.

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How To Post Google Reader Shared Items To del.icio.us

by Jason Falls · January 22, 2008

I click on “Share” in Google Reader. Some magical web 2.0 wand waves and the post is automatically bookmarked on del.icio.us. I thought this should be a simple process. But when I started diving into it, I realized the Yahoo-Google competitiveness probably wouldn’t allow it. (Yahoo owns del.icio.us.) Of course, this is just big company paranoia on my part. Del.icio.us doesn’t seem to offer the ability to import bookmarks from an RSS feed, making the Google Reader shares to del.icio.us easy, so it’s really just a matter of the site’s user options.

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Profilactic Offers Social Media Lifestreaming

by Jason Falls · January 21, 2008

This week’s episode of SME-TV didn’t take us quite as far as our last jaunt (to Canada to explore Radian6). That’s because the founder and main man behind social media profile aggregate platform Profilactic lives a mile (literally one mile) from my house.

Shawn Morton and I sat down Saturday while the wives and kids were occupied to talk about Profilactic, which is a cool way to aggregate all your various social media profiles and activities into a single lifestream. It also shows you lifestreams of your friends and comes complete with badges for your blog.

[youtube]http://www.youtube.com/watch?v=38uAR5vCi3s[/youtube]

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