As I’ve indicated before, content ranking and analytics service Postrank is a sponsor of Social Media Explorer. One of the benefits of that sponsorship is one post per month about them. But I’ve asked the folks at Postrank to give me a little lee-way with the post so that I can ensure that it adds value to you, rather than just serves as an advertisement for their services. It’s a bit of an experiment with online advertising — making it more engaging — and they were cool with the idea, so here’s a sponsored post I hope doesn’t seem quite as much of one.