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trickle-down effect

The Trickle-Down Potential of Centers of Excellence

by · November 15, 2012

The recommendation du jour in the social business set is for companies to build a social media center of excellence to serve as a central hub of your burgeoning social enterprise. The problem the analysts and purveyors of this philosophy have is they are myopic to enterprise businesses. They leave 99.5 percent of all businesses out of their per view. (With “small business” defined as those under 100 employees.)