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How To Engage Detractors In Online Conversations

by · December 12, 2008

Yesterday I had the pleasure of hosting a Public Relations Society of America (PRSA) teleseminar called, “The Art of Listening,” where I (hopefully) helped participants learn a little about the free and paid monitoring services out there for finding conversations about brands, businesses, products, services and other topics. The presentation was geared toward the public relations professional not familiar with what many of us in the online space consider to be basic tools of the trade. You’d be surprised how many folks out there don’t know about Google Alerts.

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The Role Of Anonymity In Social Media

by · March 17, 2008

A new website for the display and discussion of creative work relative to the advertising industry debuted in Louisville recently. CreateLousville offers up either submitted or administrator-posted executions from a wide range of media then opens the discussion among the community, via the blog’s comments. Their mission:

CreateLouisville.com is a forum for constructive criticism and stimulating conversation. We want to get better at our craft, and help raise the bar on work that comes out of our city. We’ve found that the only way to do that is to first admit that there is always more to learn, no matter how long you’ve been in the industry.

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