The social media monitoring space just got more cluttered. Or perhaps not so.

Visible Technologies, originally a search marketing firm that expanded into the social media monitoring realm about three years ago, today launched an expanded suite of monitoring and measurement tools to up the ante in the chase for market lead.

A peek at the truVoice dashboard from Visible Technologies. Click for larger view.

VT’s flagship product, TruCast, has been rebranded “truVoice” and is essentially a nice marriage of real-time social media monitoring solution and full blown CRM platform for workflow and issue tracking. A dashboard product with a fair amount of start-up customization and enterprise-level functionality, it’s not cheap, which has prevented Visible Technologies from competing with the Radian6/Techrigy/Scout Labs set.