Posts tagged as:

trust

Is there profit in a kinder, gentler business?

by Heather Rast · March 23, 2011

Big business is where it’s at, right?  The Industrial Revolution paved the way for us to produce a greater variety of products, in greater numbers, more efficiently than ever before.  We all know the impact Whitney, Ford, Watt, and many others made on living standards for the masses.  We gained access and became enabled.  Reach grew alongside speed to market.

Eyes turned to the assembly line, we fixated on efficiency. And we steadily lost sight of emotional and spiritual needs. We squeezed the joy and artistry right out of the village.

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The Secret Is In The Sauce

by Heather Rast · September 28, 2010

Think about your favorite restaurant.  That place you go when you have some extra time, maybe a little extra jingle.  Not the place you take the visiting in-laws (unless you actually like them, but then that would be an oxymoron), but the place you take your BFF or closest couple friends.  The guys who know how to complete your lame movie quotes or Seinfeld one-liners.

Why did you choose restaurant X?  What makes it special?

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It’s Not About Influence, It’s About Trust

by Jason Falls · July 19, 2010

If you did a tag cloud on what was being bounced around the social media echo chamber in the last 14 days, the word “influence” would probably be the largest. Yes, even larger than “Old Spice.” Whether it’s the sadly lacking Fast Company Influence Project or the various voices in the social world trying to defend or attack it, we’ve suddenly become obsessed with measuring influence, finding out who is influential and figuring out how to generate influence.

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70 comments

Why You Shouldn’t Trust Social Media To Search Marketers

by Jason Falls · November 26, 2007

As social media optimization continues its rise as a bona fide business objective, more and more professionals – marketers (traditional, digital and search), PR folks and even IT pros are claiming expertise and responsibility for it. Having attended a handful of seminars and conferences, it seems to me alleged social media experts are popping up from all walks of life and every imaginable discipline. Everyone wants to own it.

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Social Media Policy: Corporate, Personal Responsibility

by Jason Falls · October 2, 2007

TrustAs I pointed out in a previous post, much of the impetus for this blog is an ongoing conversation with Crystal Peterson, Doe Anderson’s Sr. VP and Director of Human Resources, about the deliniation between an employee’s right to have a personal life online and the company’s right to monitor it. While I promise Crystal is preparing a blog post on that and other topics for us to devour, Jeremiah Owyang’s post today offered some advice on trust and the employer/employee relationship. I think it points out a simple, yet effective approach to social media/social networking policy:

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