Technology changes, as do technology companies. Twitter is one such company that has evolved since it debuted in 2006. For the longest time, we bemoaned the fact that this new, fascinating platform wouldn’t last because most people didn’t get it or its apparent lack of a business model.

But people are catching on … slowly, for certain. Edison & Arbitron Research discussed today by Tom Webster at BlogWorld & New Media Expo indicates only eight percent of American’s use Twitter — and many of those eight percent only use it a couple times a month. And the platform’s business model, though puzzling still, has started to take shape with sponsored Tweets and hashtags, etc.