Twitter for business

My mother called me Friday and said, “Did you see my Twit?” I told her we needed to work on the terminology a bit, but no, I had not seen her Tweet. Mom, who is the communications director for the Kentucky Transportation Cabinet’s District 12 office, had apparently signed up for Twitter.

As I do with most of my clients, I asked, “Why do you want to be on Twitter?”

“Because it’s an easy way to get real time road condition and emergency updates out to the pubic and the media,” mom said.

Bravo.

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