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twitter research

More Proof The Echo Chamber And Reality Aren’t Related

by · April 29, 2010

New research released today by Edison Research and Arbitron tracking three years of data and surveys related to Twitter use further solidifies the notion that the social media world is far different from reality. “Twitter Usage In America: 2010” shows that while 87 percent of Americans are aware of the microblogging site, only seven percent actually use it. For comparison’s sake, Facebook’s awareness rate is at 88 percent. Usage? 41 percent.

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