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Want to Dominate Social Media Marketing?

by Kyle Lacy · May 24, 2013

Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where to start. Marketers are told what they need to do, but no one’s telling them WHY these tactics are important or HOW to execute a campaign around them. The WHY is just as important as the WHAT and WHERE.

In order to dominate, we have to remember the basics of social media marketing and management. So let’s get back to the basics:

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The Most Bogus Metric

by Ike Pigott · April 26, 2013

I love Twitter. I really do. Even when I have a beef with it, I recognize that it is an amazing tool connecting people and businesses and cultures and organizations and thoughts and ideas and revolutionaries. And it was built by a small conclave of guys who had no idea what it would grow up to be.

But there is a gap in our measurements, and it’s one that Twitter might make some real money while fixing the most bogus metric of all.

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Power 100: Top Banks and Credit Unions Using Social Media

by Nichole Kelly · April 8, 2013

Social Media Explorer is proud to announce our partnership with The Financial Brand to release the Retail Banking Power 100, a list of the top 100 banks and the top 100 credit unions on Facebook, Twitter and YouTube. This list is a joint effort to celebrate those who are doing amazing things in social media. We worked with Jeffry Pilcher, Editor of The Financial Brand to start the conversation of which banks and credit unions are crushing it on social media channels. To accomplish this we used readily available data to compile the initial list in an effort to create an objective view of where banks stand. We did add a little bit of subjectivity by weighting the number of points assigned for each category of data.

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In Praise of Vanity Metrics

by Doug Kessler · April 4, 2013

In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down.

Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got.” (or something like that).

I had just been writing a spoof post that put all vanity metrics into one big infographic hierarchy (provisional title: ‘Ego Candy’). But Joe’s little side remark made me press pause on that one and write this one instead.

Because, of course, he’s right (it’s annoying how right Joe tends to be).

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Some Solutions to Social Media Hijacking

by Ike Pigott · March 1, 2013

The recent hacking of two major brand accounts (Burger King and Jeep) should have prompted some conversations and concern among those of you who manage a Twitter account for your brand. Whether you’re a Fortune 500 multinational or a local small business armed with Tweetdeck and a prayer, it’s time to do some deeper thinking about security.

The Good News First

  • Fortunately, for both Jeep and Burger King, no permanent damage was done to their reputation or the value of their respective brands.
  • Twitter issued a security fix!
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Only You Can Prevent Social Media Fires

by Jason Spooner · February 14, 2013

It’s not every week that we have the opportunity to watch two separate social media disasters unfold in real-time. After last week’s Applebee’s social media catastrophe that followed the firing of Chelsea Welch (who was let go after posting a photo of a stiffed tip on Reddit), many of us thought that it’d be a bit of time before we would see another brand get dragged into the social media spotlight for letting go of an employee. Boy, were we wrong.

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Only Birdbrains Bet $4,000,000 on the Super Bowl

by Barry Feldman · January 27, 2013

It’s the Super Bowl—at the Superdome.

Super bros John and Jim Harbaugh lead their teams into the battle by the bayou. Everything’s supersized: the anticipation, the audience, the ticket prices, the parties, the halftime show, and the media coverage.

Of course, the enormity of the game dwarfs any other one-day clash in all of sports. And then there’s that other super showdown, the mega-million dollar mêlée where the titans of television advertising dig deep into their imaginations and deeper still into their piggy banks to vie for, uh… um…

Sales? Brand awareness? Laughs? Press?

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Can You Get ROI From Simple Words on Twitter?

by Nichole Kelly · January 25, 2013

The amount of information available today is unprecedented, and it only continues to grow. In October 2012, Twitter processed over half a billion tweets a day—up from a paltry 200 million a day in 2011 and an embarrassing 50 million a day in 2010.

These days, social media is an extension of our consciousness.  When making social media updates, we’re not carefully composing eloquent thoughts and putting them through an editorial process before publishing.

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The Comeback Kids

by Kat French · January 25, 2013

Last week, I found myself working on a strategy for MySpace. Yes, MySpace. The newest iteration of the old school social site ended its invitation-only private beta, coinciding with new co-owner Justin Timberlake launching his first single in over five years. The completely reimagined UX has gotten coverage by everyone from Mashable to Forbes.

Just the week prior, I was checking out rave reviews for the new iPhone app for Flickr, launched as part of Yahoo’s latest attempt to return to digital relevance.  It was a well-timed launch, coming just before the current front-runner in photo sharing platforms, Instagram, took a major misstep with their latest terms and conditions.

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