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Why Candy Is Crushing Your Social Marketing

by · August 6, 2014

I admit it: I play Candy Crush Saga. For some reason, this admission is harder to make public than my last. But now, it’s out there. Since embracing my love of the five-minute game breaks that CCS provides me, I have spent a good deal of time wondering why it has become my go-to distraction. And if you want your fans/followers to pay attention to you and your brand, you should ponder this, as well.

Now, you might be a CCS player or you might be someone who’s super annoyed at your friends asking you join in (don’t worry, I won’t), but either way, there is no denying that King is doing something right. And that means that those of us involved in Social Media Marketing can learn a thing or two (unless you already have over 71,000,000 Facebook fans). Sure, it’s unfair on some level to compare your brand and your Social efforts to a simple game, but is it really? During the sporadic times of the day when I need a 5-minute break, ask yourself where you want me to turn my attention: CCS or your Facebook Page? If it’s the latter, then you need to do some work.

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Twitter Downtime: Does Making it into a Joke Actually Work?

by · June 11, 2014

Seriously, you have to post a tweet about that. Maybe what happened is as monumental as seeing your favorite celebrity walking on the street, or maybe you just need to let the Twitter universe know how delicious your lunch was. When you went to the Twitter main site, however, you found a cute albeit disappointing message telling you that the website is temporarily down.

Does Twitter’s cutesy approach to downtime really work, and should other businesses use it as a model?

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Three steps to nailing channel strategy

by · March 6, 2014

Last week we had a great conversation about social media marketing being at risk because we are not yet nailing the content and listening side of the equation. I completely skipped channel relevance because I feel it is a bigger challenge. Having a strong channel strategy scares a lot of marketers because they know in their hearts that a solid approach to channels take more time and energy than they may be ready to commit.

I am here to tell you that these thoughts are partly true and partly false. You see, the mistake I think marketers make in channel strategy is a three-part problem. One, the belief that one status update fits all. Second, that all channels are created and function equally. And finally, that you have to be on ALL of them. Let’s break it down a bit.

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5 Ways to Increase Your Brand’s Exposure on Social Media

by · February 28, 2014

Because of social media, you have more options for your marketing budget than ever before. This is a double-edged sword, however; while this plethora of choices gives you more opportunities to connect with your existing clients and draw in new business, it can also be difficult to prioritize your time and money.

However, no matter what strategy you ultimately choose, there are five things that should definitely be in the conversation.

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Everything You Need To Know About Twitter’s Advertising Options

by · February 12, 2014

Twitter has recently opened up their self service advertising products to advertisers based in the UK, finally allowing us to delve into the system and start testing every element.  One initial problem that we are experiencing is with the targeting capabilities of the platform, which at present is currently lagging far behind that of Facebook.

First, lets discuss the four main options available in terms of targeting on the platform, namely:

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Has Social Media Changed Television?

by · January 31, 2014

Originally, analysts predicted that the rise in Internet usage would decrease the amount of time people spent watching TV. However, Eggo Müller says that this didn’t turn out to be the case. The Internet and social media have actually enhanced TV viewing in many ways without negatively affecting its popularity as a pastime.

Take a look at some of the ways TV has changed because of social media and the Internet.

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All Work and All Play

by · January 7, 2014

Social media thrives on one thing: accessibility. Whether it’s seeing the biggest stars’ daily routines or scoring the scoop from a trusted reporter, people want to feel in touch and informed — down to the second. Your Twitter followers want all of these things from your brand. But they want something else, too: They want to know you’re human.

That’s why an automated Twitter response is such a disappointment for your followers. It tells them your brand is unavailable, or worse, “too big to care.” But there’s a better way to keep your followers engaged and excited, as well as give them a taste of your brand’s more personal side: Treat Twitter as a place for humor, play, and experimentation — in real time.

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How Social Media Makes Navigating New York a Walk in the Park

by · December 18, 2013

New York City is a sprawling metropolis filled with countless things to do and places to see. In the city that never sleeps, 8.3 million people are holding art shows, dining out, attending concerts, and doing chores at all hours of the day. How can you keep up with so many things happening 24/7?

Whether you’re a native or just stopping by to see the sights, these five social media-powered apps can help you navigate The Big Apple.

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Like My Facebook Page? You’re Mine. #OWNED

by · December 13, 2013

I imagine you’d ruffle a few feathers among your Twitter audience if you were to tweet that you “own” them, but the fact is that a platform—access to an audience—has value, whether or not the antiquated laws relating to property can or should apply to social media.

“You don’t ‘own’ any audience,” as Jeffrey K. Rohrs, author of the recent book Audience, observed in a recent interview for the MarketingProfs podcast. “In this era of permission marketing, no audience is owned.”

True, and yet even short-lived access to a valuable constituency does have monetary value. (In fact, there’s a formula that purports to calculate how much money Twitter “owes you” based on your following.)

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