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Twitter

Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can’t do it. Dell is up to $6.5 million dollars in sales there. While I strongly believe there is no right or wrong way to use Twitter — you can find an audience for anything on any medium with a certain level of critical mass — I believe Twitter to be a mainly conversational platform.

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Twitter Insights From A Facebook Crowd

December 15, 2009

I’ve been spending some time watching my Facebook friends and their use of the tool. No, I’m not stalking. I’m convinced there’s a vast difference in how most people use social networking sites and how those inside the social media bubble do. For instance, I’ve noticed when I post Facebook status updates, which I refuse [...]

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The Most Important Question Is, “Why?”

December 7, 2009

My mother called me Friday and said, “Did you see my Twit?” I told her we needed to work on the terminology a bit, but no, I had not seen her Tweet. Mom, who is the communications director for the Kentucky Transportation Cabinet’s District 12 office, had apparently signed up for Twitter.
As I do with [...]

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Filter Tweets By Location With MyTPSReport.com

October 20, 2009

Disclosure: The Humana Innovation Center is a client and I’ve been involved with this project. I trust you know I wouldn’t share it here if it weren’t relevant.
Yesterday, my friends at the Humana Innovation Center opened MyTPSReport.com to public beta. The tool (TPS stands for Tweet Positioning System) offers you the ability to filter Twitter [...]

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How Social Media Influences

July 10, 2009

OK, I admit, social media has influenced me. I can’t recall the last time I purchased something because of an advertisement I’ve seen or heard. Every decision seems to be influenced by conversations I’ve had or overheard from social media channels.
Think about how social media has influenced you. What was your last purchase? How about [...]

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15 Things Social Media Can Do for You Today

June 19, 2009

Social media is a bridge that gives you access to people, stories, and companies that at one time you didn’t have access to. It facilitates conversations that previously came by invitation only. It tears down walls and allows you to see and participate “behind the curtain.”
This whole thought of the “What Social Media Can Do [...]

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It’s For A Good Cause

June 16, 2009

Dave Delaney , who might be one of the best people on the planet, emailed me a couple of weeks ago and told me he had selected me as one of the 18 Hot Men of Twitter. I proceeded to inform Dave that A) I’m both married and hetero and B) Not David Armano.
Then he [...]

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What Social Media Isn’t

June 12, 2009

Social media is everywhere and for a lot of businesses they approach it likes it’s the magic wand that’s going to be the savior to their business. When you begin to talk to them, usually the conversation starts like this. “Can you help us with that Twitter thing and that Facebook thing, not to mention [...]

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My Social Media ToolBox: Seesmic Desktop

May 14, 2009

If you’re active on Twitter, you need to check out Seesmic Desktop. Over the past few weeks, I’ve been experimenting with my Twitter desktop applications. I will admit from the start that I have been a huge fan of Tweetdeck from just about their beginning, but I always check out the latest apps to see [...]

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Will Social Media Save The Newspaper Industry?

May 8, 2009

One thing I could guarantee growing up in a small Midwestern farming community was that in our house there would always be two daily newspapers and RC cola. The newspaper for our family was the door into another world. It contained entry into distant lands, humor, games and even advice. It sparked conversations and influenced [...]

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The Social Media Trifecta

May 1, 2009

Tomorrow all eyes will be focused on the 135th running of the Kentucky Derby: The fastest two minutes in sports. Here in Louisville, this event is not just a horse race, but a two-week celebration that ends with a spectacular event. This event is an opportunity for guests who visit the river city to experience [...]

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