In honor of breast cancer awareness month, I decided to take a look around and see if I could find an inspirational story of a breast cancer survivor who is using digital media to give back. There are a lot of stories out there about breast cancer awareness and the campaign has become so huge that it’s quite literally impossible not to think of your cha-chas all month. It’s fantastic that the movement has caught on and clearly it is working as the most recent statistics show us that the survival rate is up to 68% of diagnosed patients. This post is designed to help the 1,596,670 new patients who will be diagnosed with breast cancer THIS YEAR, according to the American Cancer Society!
I’ve been noticing a common thread running through many of the conversations I am having with clients and colleagues regarding Twitter.
Despite all the great content available online regarding Twitter do’s and don’ts, there still seems to be a significant amount of confusion (across my network) about “what to do on twitter.” People seem to be struggling with the actual day-to-day tasks that pull together all the best practices.
This post is designed to highlight Twitter workflow and aims to help you organize and plan your own “twitter routine”.

Workflow Components
A Twitter workflow consists of four main activities: