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7 Effective Ways To Increase Your Social Media Traffic and Conversions

by · March 6, 2015

If you look at your blog’s traffic stats, social media is likely to be among the top three traffic sources. In fact, for many blogs, social media traffic is even more important than search engine and direct traffic. On the other hand, you’ll find many bloggers complain about the ineffectiveness of social media and how it’s just over-hyped.

In reality, however, the amount of traffic you manage to attract from social media and the level of engagement you manage to drive from it depends largely on how you structure your social media posts and the share worthiness your content.

To help you understand this better, here are some of the key points you need to keep in mind while creating a strategy for driving traffic and conversions from social media.

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Listen To This: Stories We’re Telling Ourselves, inspired by The Beancast

by · February 13, 2015

I am an avid listener of The Beancast, so I’m excited that this week’s “Listen To This” post is inspired by Bob Knorpp and his guests (Winston Binch, Scott Monty, and George Parker). Per usual, the entire episode is worth a listen, especially for the digital marketing and advertising crowd. This year’s analysis on the analysis surrounding the Super Bowl is funny, honest, and on-point. Definitely check it out.

For this post, the ah-hah moment came about 37 minutes in, when talk of the industry echo chamber briefly surfaced. It was a moment that spotlighted storytelling. What kind of storytelling? The bad kind. The self-deceiving kind. The kind that oftentimes doesn’t seem like storytelling at all.

But first, a bit of context.

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Why the Photo Explosion Isn’t a Technology Story

by · September 16, 2014

Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before.

But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos.

Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its wake.

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Why Candy Is Crushing Your Social Marketing

by · August 6, 2014

I admit it: I play Candy Crush Saga. For some reason, this admission is harder to make public than my last. But now, it’s out there. Since embracing my love of the five-minute game breaks that CCS provides me, I have spent a good deal of time wondering why it has become my go-to distraction. And if you want your fans/followers to pay attention to you and your brand, you should ponder this, as well.

Now, you might be a CCS player or you might be someone who’s super annoyed at your friends asking you join in (don’t worry, I won’t), but either way, there is no denying that King is doing something right. And that means that those of us involved in Social Media Marketing can learn a thing or two (unless you already have over 71,000,000 Facebook fans). Sure, it’s unfair on some level to compare your brand and your Social efforts to a simple game, but is it really? During the sporadic times of the day when I need a 5-minute break, ask yourself where you want me to turn my attention: CCS or your Facebook Page? If it’s the latter, then you need to do some work.

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Twitter Downtime: Does Making it into a Joke Actually Work?

by · June 11, 2014

Seriously, you have to post a tweet about that. Maybe what happened is as monumental as seeing your favorite celebrity walking on the street, or maybe you just need to let the Twitter universe know how delicious your lunch was. When you went to the Twitter main site, however, you found a cute albeit disappointing message telling you that the website is temporarily down.

Does Twitter’s cutesy approach to downtime really work, and should other businesses use it as a model?

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Three steps to nailing channel strategy

by · March 6, 2014

Last week we had a great conversation about social media marketing being at risk because we are not yet nailing the content and listening side of the equation. I completely skipped channel relevance because I feel it is a bigger challenge. Having a strong channel strategy scares a lot of marketers because they know in their hearts that a solid approach to channels take more time and energy than they may be ready to commit.

I am here to tell you that these thoughts are partly true and partly false. You see, the mistake I think marketers make in channel strategy is a three-part problem. One, the belief that one status update fits all. Second, that all channels are created and function equally. And finally, that you have to be on ALL of them. Let’s break it down a bit.

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5 Ways to Increase Your Brand’s Exposure on Social Media

by · February 28, 2014

Because of social media, you have more options for your marketing budget than ever before. This is a double-edged sword, however; while this plethora of choices gives you more opportunities to connect with your existing clients and draw in new business, it can also be difficult to prioritize your time and money.

However, no matter what strategy you ultimately choose, there are five things that should definitely be in the conversation.

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Everything You Need To Know About Twitter’s Advertising Options

by · February 12, 2014

Twitter has recently opened up their self service advertising products to advertisers based in the UK, finally allowing us to delve into the system and start testing every element.  One initial problem that we are experiencing is with the targeting capabilities of the platform, which at present is currently lagging far behind that of Facebook.

First, lets discuss the four main options available in terms of targeting on the platform, namely:

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Has Social Media Changed Television?

by · January 31, 2014

Originally, analysts predicted that the rise in Internet usage would decrease the amount of time people spent watching TV. However, Eggo Müller says that this didn’t turn out to be the case. The Internet and social media have actually enhanced TV viewing in many ways without negatively affecting its popularity as a pastime.

Take a look at some of the ways TV has changed because of social media and the Internet.

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