UGC

[flickr style="float: left"]photo:250236754[/flickr]All good technology ideas are hatched in garages, right? Or basements. Perhaps that’s why it didn’t surprise or concern me Wednesday when Nick Huhn and I ventured to the basement of a technology building at the University of Louisville to serve as reactionaries to student presentations in a U of L-Murray State collaborative marketing class entitled, “Marketing in the Era of Consumer Generated Media.” The class was a first of its kind at Louisville and Murray State and was co-presented by professors David Faulds (U of L) and Glynn Mangold (Murray State). There were eight Louisville students and seven Murray State students represented in the four groups of presentations we saw. Each one looked at CGM, how brands are using it (both well and not so) and identified some ethical misdeeds by some.

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