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5 Ways to Increase Your Brand’s Exposure on Social Media

by · February 28, 2014

Because of social media, you have more options for your marketing budget than ever before. This is a double-edged sword, however; while this plethora of choices gives you more opportunities to connect with your existing clients and draw in new business, it can also be difficult to prioritize your time and money.

However, no matter what strategy you ultimately choose, there are five things that should definitely be in the conversation.


How Social Media Makes Navigating New York a Walk in the Park

by · December 18, 2013

New York City is a sprawling metropolis filled with countless things to do and places to see. In the city that never sleeps, 8.3 million people are holding art shows, dining out, attending concerts, and doing chores at all hours of the day. How can you keep up with so many things happening 24/7?

Whether you’re a native or just stopping by to see the sights, these five social media-powered apps can help you navigate The Big Apple.

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Digital Marketing Success Requires Actionable Intelligence

by · April 8, 2011

If you’ve taken a moment to gander at my photo at the bottom of my posts here on SME then you might noticed I could lose a few pounds. Working a lot at a desk and having a lovely wife that cooks amazing homemade meals most days of the week is easily the best way to increase your physical mass over time. I consider myself a fairly healthy eater who probably, like most Americans, eats larger portions than I should, but One way or another, I have gained enough weight over the last few years to put it at the top of my list of priorities to address.


What To Do When Goliath Comes To Town

by · January 18, 2011

I have been thinking about content marketing lately and when we may see a change in the current environment. As a society, I don’t think we are very keen at understanding highs and lows or the top or bottom of trends and what is changing around us. For any readers old enough to remember, when you used to pull your car into a “filling station” someone pumped your gas, cleaned your windshield and checked your oil. Somewhere that faded away, never really to be seen again. And no one asked if that was okay, it just happened.

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