Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating the terms and conditions of the site.

So rather than look at how we can break the rules to tap into this audience we will focus on other channels where they spend their time. I’ve been brainstorming about how marketers could use social media to effectively attract the pre-teen market in a positive and supportive way that parents would support.