Posts tagged as:

viral content

Your Content isn’t Going Viral Because it Sucks

by · January 21, 2014

It’s the million dollar question every marketer wants to know. How do I get my content to go viral? Who Is Hosting This put out a helpful infographic that helps marketers check their content against their defined formula for success. The infographic does a good job of providing some basic guidelines, however it sparked a whole different line of thought in my brain.


Social Media Can’t Fix Your Website

by · December 6, 2007

In the time I’ve spent playing in the social media space and in an official capacity advising folks on how to behave here, those unfamiliar with the surroundings have a tendency to think social media can do two things. The requests I face most often are to A) “Make this viral” and B) “Go find some traffic.”

Fixin’ it!Friends who play in the social media sandbox can relate and probably won’t get more than entertaining prose out of this post. What I’m going to write here is for clients, corporations and colleagues. This is not so much a listing of what social media is but rather what social media isn’t.