Finding a conference that focuses on new media, social media, Web 2.0 and the like isn’t hard. They’re everywhere. Finding a good one, though, can be challenging, especially if you haven’t been to any for comparison. Having been to a bunch of them in the last three years or so, I have my own opinions about what makes a conference good, bad or indifferent. This year, I got to put those opinions to good use.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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