These are pretty crazy times that we are marketing, or attempting to market, in. And some are doing it better than others. As a kid growing up in mid-state Ohio, I worked part time at a “Filling Station.” That is what gas stations were called back then, at least in my hometown. Part of the routine was to fill up the customer’s gas tank, check the oil and wash the windows, take their cash and count back the change.
Life is astonishing. Be grateful for every tiny aspect of it!
Social technologies and Web 2.0 applications change us more than we realize. Internet access, connectivity, and social media have changed the landscape of nearly everything we do. In the blink of an eye, connections are formed, possibilities become realities, and new relationships are formed.
It’s become almost common that something created or discovered at breakfast over a scan of a tweetstream can become a “can’t live without” tool by dinnertime.