Posts tagged as:

web analytics

When is 31 flavors more than 11.5 million?

by Heather Rast · December 3, 2010

A while back I read a great post by web analytics master Avinash Kaushik.  He wrote a bit about data geeks and the mountains of information they routinely collect and build.  Information about traffic source overlain with pageviews,  special segmentation, abandonment rates and exit pages, ad nauseam.   Great piles of information that are watched daily and reported weekly.  It’s the stuff the big-wigs asked for once it became known that the web analytics package could surface the goods. All the company needs in order to get ahead is a little more information …

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Brownie Charts: Delicious Ways To Analyze Social Media Metrics

by Jeff Larche · November 18, 2010

Digital marketing analysts seem obsessed with baked goods. When called upon to show something in percentages, they whip out a batch of pie charts — or doughnuts, such as the one shown below by AnyChart. Can you blame them? They have a high-stakes, high-pressure job. They deserve any comfort available.

These poor souls are expected to make complex behavioral relationships simple to grasp. Anything less is failure. Their bosses have little patience for long number tables or dozens of graphics.

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Counting Nose Prints On Your Shop Window

by Jeff Larche · September 15, 2010

Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better web metrics. I’ll be talking to you about both in the weeks to come.

The first focuses on optimizing the flow of qualified traffic. The second looks at optimizing what you do with that traffic. Both lead to better online profits.

Let’s actually start with the second one: conversions. To improve your site’s “close rate,” you first have to acknowledge that it’s a lot like running a bricks-and-mortar store — even if what you’re trying to “sell” is the action of subscribing to an e-newsletter or downloading a whitepaper.

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Exploring The Myth Of The Repeat Visitor

by Jason Falls · March 25, 2010

You’ve likely read about my recent research project with Chris Baggott, Jay Baer and Debbie Weil into the web analytics of corporate blogs. Our underlying premise is that most corporate blog traffic is not what many social media marketers assume it to be. Our survey results actually found that upwards of 80 percent of traffic on most corporate blogs comes not from your passionate community of fans, but from first-time visitors.

If you subscribe to the notion that you want to serve the needs of the majority of your audience in order to maximize the efficiency of your marketing efforts, this metric shifts the purpose and focus of corporate blogging from engagement and community building to winning search results.

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Determining Your Website’s Traffic On The Social Web

by Jason Falls · September 2, 2009

The social web has almost relegated website traffic to a shoulder shrug of a statistic  for some. But the number of people of visit your website or blog is an important measure of your reach or exposure. However, many people make a mistake in analyzing or even determining a website’s traffic. And the social web is partially to blame.

RSS feeds change not only the metric, but the information you’re looking for. Here’s why:

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Determining Website Traffic Tool Review: Compete.com

by Jason Falls · January 19, 2009

Jason Falls

Jason Falls

Determining a website’s traffic is a tricky thing. To get completely accurate numbers, you need to contact the website owner and ask them for a traffic report. Since many website owners won’t volunteer such information, for a variety of reasons, some of which are valid, you’re left hoping someone has built a cool tool to save you.

Maybe you’re a public relations professional looking for high-trafficked sites for outreach. Perhaps you’re a media planner and buyer and want to get a hold on which blogs and other online media sites should be in your client’s plan. Whatever the reason, finding a tool to help you research a site’s traffic can be a Godsend.

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More Evidence: Actual Networking Beats Social Networking Everytime

by Jason Falls · November 30, 2007

Last month I shared some meager website analytics and other influence factors for Social Media Explorer that resulted from the real, live networking opportunity presented at SMX Social Media in New York. My post illustrated the importance of doing the ole’ grip-and-grin and how actual networking is more effective than social networking (which I’m defining as online networking) at building a blog’s success.

My November was highlighted by a fantastic experience networking at Blog World Expo in Las Vegas. There, I was able to network with a wider cadre of bloggers and influencers from around the social media space, talk about my blog and connect with several people I’ve admired and followed over the last few years. The metrics of that networking opportunity again show a considerable jump in the Influence Scorecard for Social Media Explorer.

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