Posts tagged as:

web design

Zen and the Art of Website Conversion

by · October 31, 2012

Long ago, before “social media” was a twinkle in Pete Cashmore’s eye, I used to build websites. Before that, I designed print flyers, billboards and brochures. The one thing that has never changed?

Nobody knows when to stop adding things.

I’ve been involved in creating websites since 2004, either as a coder, copywriter, project manager, webmaster, SEO, content manager, content strategist or some other capacity. In every single project, the client used the word “clean” to describe their ideal website design.

So why does nearly every website eventually end up a cluttered mess?

I don’t care. 

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How to Create a Frictionless User Experience for Your Website (Part 1)

by · November 24, 2010

Raise your hand if you have visited a website in the last week and found yourself frustrated with the experience of searching for the information you wanted? How did that make you feel about said company? Did it ultimately find what you were searching for and think to yourself, “Are they trying to hide this stuff from me?” With their focus locked tightly on the snazzy marketing verbiage, flashy logo, and awesome three level drop down menu they might have overlooked a less tangible element of the website … the user experience.

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Reinventing Doe Interactive

by · December 16, 2008

A few weeks ago, I told you of a new challenge for me with Doe-Anderson and that I would be hiring a few folks to help me tackle my role as Director of Interactive and On-Line Communications. Yesterday, two of the four posted positions were officially filled.

On the social media front, I’m excited to welcome David Finch to the team. A friend and fellow Social Media Club Louisville board member, David is an established blogger and thinker in the social media space, has a sharp mind and an astute business sense and happens to be pretty darn good at driving traffic to websites, too.

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I’m Up To Something Again … And I’m Hiring

by · November 20, 2008

If there’s one thing I’ve learned about agency life it’s that you’re always evolving. Doe-Anderson has gone through several evolutions in its interactive department since I started here just two and a half years ago. While my efforts in social media touch the interactive department and are often seen as a peripheral function of it, I came from the PR world and was considered outside the tech curtain.

On Monday of this week, I was asked to lead the interactive department at Doe. The challenge to make the integrated interactive model work at our agency is all I needed to say, “yes.” I do love a good challenge.

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Social Media Can’t Fix Your Website

by · December 6, 2007

In the time I’ve spent playing in the social media space and in an official capacity advising folks on how to behave here, those unfamiliar with the surroundings have a tendency to think social media can do two things. The requests I face most often are to A) “Make this viral” and B) “Go find some traffic.”

Fixin’ it!Friends who play in the social media sandbox can relate and probably won’t get more than entertaining prose out of this post. What I’m going to write here is for clients, corporations and colleagues. This is not so much a listing of what social media is but rather what social media isn’t.

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