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Webmaster Tools

What Happens Before The Click

by · September 7, 2012

Last week, we talked about a simple workflow for using Google Analytics to inform your content planning. We looked at the Content Drilldown report, and used it to reveal the gaps in your existing content, helping you plan your editorial calendar.  While looking at content performance is interesting, have you ever wondered how your content performs before the click?

  • How many web searchers see your content in search results?
  • Which keywords and content get a lot of eyeballs, but relatively few clicks?
  • What topics could you add to your editorial calendar to exploit strong search interest?
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SoLoMo Show Ep 33: What’s New in SEO (Search Engine Optimization) and How Social Affects Your Page Rank

by · August 25, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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