website analytics
by Jason Falls">Jason Falls
February 23, 2011
Just exactly how much impact do various channels of social media have on your blog? Or even your corporate website? While your traction may vary and some precipitating factors probably skew my results here at...read more
by Jeff Larche">Jeff Larche
February 15, 2011
Many web site builders insulate UX designers from analytics or social media types; A big mistake. Consider Google's famous search button.
by Jeff Larche">Jeff Larche
December 29, 2010
A while back I showed you how to visualize user interest in your content. It was the last of a trilogy of posts on Content Interest Index (CII). Now here’s a real-world way that you...read more
by Jason Falls">Jason Falls
December 6, 2010
How do you measure the number of people your digital marketing efforts reach? More specifically for those of you using content marketing, blogging or similar activities on your website, how are you quantifying that success?...read more
by Heather Rast">Heather Rast
December 3, 2010
A while back I read a great post by web analytics master Avinash Kaushik. He wrote a bit about data geeks and the mountains of information they routinely collect and build. Information about traffic source...read more
by Jeff Larche">Jeff Larche
September 15, 2010
Two pressing needs in digital marketing analytics are estimating ROI and improving conversions through better web metrics. I’ll be talking to you about both in the weeks to come. The first focuses on optimizing the...read more