Posts tagged as:

website design

What Mobile Optimization Does For Your Website

by Jason Falls · January 9, 2012

If you haven’t heard it yet, you will. Speakers, authors, bloggers, consultants … all of us … are going to be yelling at you about optimizing your website for mobile users. As consumers move more toward mobile (both phone and tablet) browsing, the more important it will be for your website to appear well on those devices.

Unfortunately for many businesses, mobile optimization will likely require a complete redesign, or at least a design of a mobile optimized site that can be added on to your current site. Your content management system or site software can detect what browser is trying to access it, so it can then serve up the pages for the mobile site instead of the regular one.

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The Anatomy of a Web Redesign Failure

by Andrew Hanelly · July 20, 2011

All of the best practice documents in the world can’t prepare you for a thud that was supposed to be a splash when your big website redesign hits the market.

Or should we say, misses the market.

Designing a website is a difficult endeavor. Sure, everybody and their 11-year-old-nephew seems to be capable of launching their own web magic, but there’s a big difference between plopping a new blog on the web and building a website that serves a purpose, an audience, and a bottom line.

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I’m Feeling Lucky, But You’re A Different Story

by Jeff Larche · February 15, 2011

Many web redesign projects are completed without the user experience (UX) people ever talking to the analytics or social media folks. I always knew this was a bad idea, but never so much as last week. My wife and I were driving somewhere and our conversation turned to technology. When I mentioned the “I’m Feeling Lucky” button on the Google search page, she stopped me, asking “The what button?” I was flummoxed. Here was someone who teaches computing and is a loyal Google user. Yet this ubiquitous button, the yin to the “Google Search” button’s yang, was invisible to her.

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How Mobile Apps Can Inspire Website Design

by Jason Falls · September 1, 2010

There’s a really good reason people love apps, and in particular applications from brands. They are often streamlined and simple versions of a company’s website or serve a specific purpose. There’s no annoying copy in marketing speak, no flash banners slowing down the page load, no pop-ups and, often, no confusion on where to go to get what you want. Why? Because mobile or tablet/iPad apps are supposed to be simple, serve 1-2 purposes and get out of the way.

Which is precisely what most users want from a corporate website.

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How Your Newsletter Can Transform Your Website

by Jason Falls · February 11, 2008

Like many business owners and executives, my friend Mike doesn’t understand social media. He also doesn’t understand the power of the web much more than to say the web is powerful. “I should have a website,” he thought a few years back. He didn’t want to ask for help or spend any money on it and got what he paid for. A few months later, he asked me to help him put up something that, “looked better than what I’ve got.”

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