David Breznau, a very smart marketer who authors the s.m.o.g. talk blog, left a comment on Friday’s post at Social Media Explorer that got me thinking. His thoughts, as I interpreted them, were that calling social media, “social media,” is, in itself a problem because all media is social but also includes commercial interests. If it is true, as I pointed out in the post, that what we call “social media” evolved because consumers ran away from other mediums due to the overabundance of marketing messages, then this “medium” is inherently different than others, perhaps so much so that “medium” isn’t an apt qualifier.
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