In response to Altimeter Group’s recent Buyer’s Guide for social media management systems, I offered a long-standing criticism I had of Altimeter’s list of Social Media Management Solutions (SMMS) that they continue to include WildfireApp in their listing. My contention was that I believed WildfireApp to be a campaign and contest management tool for Facebook and lacking in enough functionality to really be classified as an SMMS provider.
And I stand corrected.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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