Posts tagged as:

word-of-mouth marketing

Ask For Referrals

by Eric Brown · November 30, 2011

Word of Mouth Marketing gets a lot of attention, but how many small businesses are actually deploying a successful Word of Mouth Marketing strategy?

Certain businesses and their products are a natural. They are cool and worthy of talking about. Think Apple. They just make products that people love to talk about, and they even get folks who don’t like their product to talk about them. But what about the other 99% of the products that fall closer to mediocrity? They are solid offerings, but they just aren’t sexy … or at least we don’t think so.

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Word of Mouth Marketing

by Mark Smiciklas · May 11, 2011

Word of mouth marketing (WOMM) has the power to quickly build up or tear down the reputations of products, services and organizations.

Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this intangible and often elusive form of marketing.

Building Trust

Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.

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Expand the Shelf Life of Free

by Eric Brown · October 22, 2010

What Does Your Business Give Away

Giving stuff away is nothing new to business owners. Remember S and H Green Stamps, where you collected stamps given away at gas stations with the hope of amassing enough stamps in your booklet for something from their gift catalog?  Fast food restaurants have toys for the kids meals, retailers have sales all the time, with some having way too many. Not to mention cereal companies have had free gifts inside since the beginning of time. And, for those of us old enough to remember, there was the famed Cracker Jack “Toy Surprise” inside. That was a pretty big hit for me as a kid, although I didn’t really care for the Cracker Jacks all that much.

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Community Building Tips From Spike Jones

by Jason Falls · January 13, 2010

Passionate fans willing to knock down walls to tell people how cool your brand is seems to be what everyone in marketing is looking for. My friends at Doe-Anderson helped build an ambassador program around Maker’s Mark bourbon. Sexy product. Passionate people. Fun times. The Harley Owner’s Group is similar. Sexy product. Passionate people. Fun times.

But what happens when you are challenged with creating a groundswell of people nuts about your product and it’s not sexy? That’s exactly what Fiskars asked Brains on Fire a few years ago. Spike Jones, Geno Church and company sat across the table from their client who asked them to drive people crazy about … scissors.

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Four Books Worth Reading

by Jason Falls · September 18, 2009

I’ve been getting a lot more books to read lately. Publishers and PR folks, and a few selected authors who are friends, must think reading and reviewing books is part of my job description. The good news is, I like reading the books. The bad news is that I don’t have time to do so at this volume.

However, I have recently finished a couple of books worth letting you know about. And I’m halfway through another I can tell you is worth the price of admission. Instead of writing everything down, I figured I’d talk about them and show them off in an episode of Social Media Explorer TV. Enjoy.

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Why People Talk About Products … And Why They Don’t

by Jason Falls · June 1, 2009

Jason Falls

Jason Falls

As the influx of big brands into the social media space continues, we’re starting to see more and more marketing managers and executives become less, not more, comfortable with social media. The main reason is they expect instant returns and needle-moving. But most of social media is about building relationships, which takes time.

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Rosen Revisits Buzz With Another Must-Read

by Jason Falls · March 31, 2009

Jason Falls

Jason Falls

There are five books I keep within reach in my office. Sometimes I need a reminder on some of the wisdom offered within. Other times I need to produce a pithy quote to convince a client I haven’t lost my mind. And, of course, I also want to appear to be smart to people who visit.

Those five books are The Cluetrain Manifesto by Doc Searls, Chris Locke, Rick Levine and David Weinberger; The Tipping Point by Malcolm Gladwell; Brand Hijack by Alex Wipperfürth; The Anatomy of Buzz by Emanuel Rosen and The Complete Far Side by Gary Larson. Sometimes you just need to laugh.

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