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The Secret To Not Caring What’s Next

by · December 16, 2013

Social media emerged because consumers wanted to control their media environment. The confluence of dot-com developers, freshly out of work, realizing they needed to get more people on the web if they wanted to rebuild their jobs, and a growing consumer distaste for greedy corporations barking at them, produced the perfect temperature for social media platforms to take hold and grow.

Blogs trumped news sites because there were no pop-ups, paywalls or flashing ad-scapes. Social networks trumped television or radio for consumer time spent because there was more than one-way communication and it was mostly void of “buy this” or “click here!”


Ask For Referrals

by · November 30, 2011

Word of Mouth Marketing gets a lot of attention, but how many small businesses are actually deploying a successful Word of Mouth Marketing strategy?

Certain businesses and their products are a natural. They are cool and worthy of talking about. Think Apple. They just make products that people love to talk about, and they even get folks who don’t like their product to talk about them. But what about the other 99% of the products that fall closer to mediocrity? They are solid offerings, but they just aren’t sexy … or at least we don’t think so.


How To Light My Fire: Authentic Word of Mouth Movements

by · January 20, 2011

Last week there was some really good discussion going on over at the Brains On Fire blog.  Seems that UnMarketer (Scott Stratten) made a video recommendation to his tribe.  He suggested they all go out quick and buy the book, “Brains On Fire:  Igniting Powerful, Sustainable Word of Mouth Movements.”  Tom Moradpour accepted the torch and went head down, then later posted a book review of his own.  He rated it pretty highly at 4 out of 5 stars, but had some lingering points he believed warranted more discussion.  How can teams defend Movements to the C-suite so that they are seen as legitimate business pursuits?  And how can you gain the resources and budget to really start the fire, instead of just warming things up? Good questions indeed.


The Secret Is In The Sauce

by · September 28, 2010

Think about your favorite restaurant.  That place you go when you have some extra time, maybe a little extra jingle.  Not the place you take the visiting in-laws (unless you actually like them, but then that would be an oxymoron), but the place you take your BFF or closest couple friends.  The guys who know how to complete your lame movie quotes or Seinfeld one-liners.

Why did you choose restaurant X?  What makes it special?


Learn Word-Of-Mouth With The Supergeniuses

by · November 21, 2009

When I got home Thursday, I had a package waiting. It was from Andy Sernovitz, the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec. 16 called, “Word of Mouth Supergeniuses.” You can learn more on the event website, but keep reading first.

Jason Falls - Word of Mouth Supergenius SpeakerThe package contained a yellow T-shirt. I unfolded it and read the front. It’s a shirt customized for me, saying I’m speaking at the event and giving out my event discount code, “JASONISMYHERO,” which gets you $101 off the price of admission. This is an outstanding example of why you should consider coming to the event. Andy knows how to make people talk about a product or service. He’s called upon other experts in various categories, including several major brands, to teach similar techniques.


Why People Talk About Products … And Why They Don’t

by · June 1, 2009

Jason Falls

Jason Falls

As the influx of big brands into the social media space continues, we’re starting to see more and more marketing managers and executives become less, not more, comfortable with social media. The main reason is they expect instant returns and needle-moving. But most of social media is about building relationships, which takes time.


Can Advertising Truly Be Social?

by · May 9, 2008

Every time someone brings up the term “social advertising” the anal retentive word smith in me starts picking it apart. Social advertising doesn’t accurately describe banners or images that appear based on what the site knows about you. An ad for Seth Godin’s latest book showing up on my login screen because the site knows I dig marketing stuff is contextual or what I would term false-intuitive advertising. (False because no matter how much database you have on my brain, you don’t have my brain which at that moment might be on a Terry Pratchett kick.)