word-of-mouth

Jason Falls draws conclusions in his recent reading of the tea leaves around what's next in social marketing. He says Word-of-Mouth Marketing is the future of successful brands.

Asking for referrals may seem awkward to some business owners, but actually stands as a proven marketing tactic that can drive more business.

Last week there was some really good discussion going on over at the Brains On Fire blog.  Seems that UnMarketer (Scott Stratten) made a video recommendation to his tribe.  He suggested they all go out...read more

Think about your favorite restaurant.  That place you go when you have some extra time, maybe a little extra jingle.  Not the place you take the visiting in-laws (unless you actually like them, but then...read more

When I got home Thursday, I had a package waiting. It was from Andy Sernovitz, the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec....read more

As the influx of big brands into the social media space continues, we’re starting to see more and more marketing managers and executives become less, not more, comfortable with social media. The main reason is...read more