When we talk about a corporate blog, the first thing that likely comes to mind is a “public facing” channel where organizations connect with external audiences. What about internal blogs?

There is a lot of learning and risk associated with launching a public facing blog including audience analysis, content strategy, the use of tools, the development of guidelines, understanding best practices and developing implementation discipline. An employee-only blog presents organizations with the opportunity to soft launch their public facing initiative – offering up the ability to develop strategy, test ideas and practice tactics within a safer internal environment.