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How to Choose a Blogging Platform

by · September 26, 2012

According to Wikipedia, the term “blog” has been around since 1999. I’ve personally been blogging since 2004. Over the years, I’ve test-driven dozens of blogging platforms, including some social network/blogging hybrids like Tumblr and Posterous. Some of the blogging solutions I’ve used in that time are still around, while some have faded into “web 2.0″ oblivion.

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SoLoMo Show Ep 36: Building Your Community Before You Need It

by · September 16, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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SoLoMo Show Ep 33: What’s New in SEO (Search Engine Optimization) and How Social Affects Your Page Rank

by · August 25, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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Five Editing Tips for Bloggers

by · June 26, 2012

Editor’s Note: This is a guest post by Chandra K. Clarke, the founder of Scribendi.com, a sponsor of Social Media Explorer.

Blogs are one of the most popular forms of media, and many marketers would argue that they are one of the best online avenues for profit generation. Starting a blog is easy and once you do, you have the potential to reach millions of people. Unfortunately, the fast-paced nature of blogs and blogging often breeds a careless mindset for writers constructing blog posts. Bloggers are often too caught up in the thrill of their story, opinion, or tip to properly edit or proofread their piece. Follow these tips and your messages, thoughts, arguments, or ponderings are sure to be well received.

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How I Created a Ghost Town on the Web

by · March 27, 2012

One of the most satisfying experiences is having a website take off in popularity.

People are linking to you and sharing your stuff, responding to your emails, spending time and leaving comments, and in some cases opening their wallets.

It’s a love train of feel-good moments, back-patting, fist bumps and fist pumps.

I’ve been lucky enough to be part of this a few times.

ghost-town

Image by Allie Caulfield

But I’ve also been on the other side of the proverbial digital media tracks. In the area where you roll your windows up, put your head down and wait for it to be over. In a ghost town on the web.

It happened again on a recent lark of a side project where I didn’t take my own advice and ended up making some stupid mistakes.

Fueled (and blinded) by my own idea, I killed my last blog before it truly had a chance to live. Here are the lessons I learned:

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7 Reasons to Launch an Internal Blog Before Going Public

by · December 9, 2010

When we talk about a corporate blog, the first thing that likely comes to mind is a “public facing” channel where organizations connect with external audiences. What about internal blogs?

There is a lot of learning and risk associated with launching a public facing blog including audience analysis, content strategy, the use of tools, the development of guidelines, understanding best practices and developing implementation discipline. An employee-only blog presents organizations with the opportunity to soft launch their public facing initiative – offering up the ability to develop strategy, test ideas and practice tactics within a safer internal environment.

The Internal Blog Factory

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How to Create a Frictionless User Experience for Your Website (Part 1)

by · November 24, 2010

Raise your hand if you have visited a website in the last week and found yourself frustrated with the experience of searching for the information you wanted? How did that make you feel about said company? Did it ultimately find what you were searching for and think to yourself, “Are they trying to hide this stuff from me?” With their focus locked tightly on the snazzy marketing verbiage, flashy logo, and awesome three level drop down menu they might have overlooked a less tangible element of the website … the user experience.

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The Economy of Free Is Stupid

by · June 29, 2009

Jason Falls

Jason Falls

There’s a lot I love about the Web 2.0 culture. Open source platforms and the abundance of free tools and technologies available to us all are chief among them. But there is also a fair amount of insanity in those approaches that I fear is creeping up on us.

The inspiration for this post was a conversation I had with a friend the other day who said, “I love my DVR. I haven’t watched a commercial in months.” When I asked him how long he expects to still be watching his favorite shows, he looked puzzled.

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