Raise your hand if you have visited a website in the last week and found yourself frustrated with the experience of searching for the information you wanted? How did that make you feel about said company? Did it ultimately find what you were searching for and think to yourself, “Are they trying to hide this stuff from me?” With their focus locked tightly on the snazzy marketing verbiage, flashy logo, and awesome three level drop down menu they might have overlooked a less tangible element of the website … the user experience.
There’s a lot I love about the Web 2.0 culture. Open source platforms and the abundance of free tools and technologies available to us all are chief among them. But there is also a fair amount of insanity in those approaches that I fear is creeping up on us.
The inspiration for this post was a conversation I had with a friend the other day who said, “I love my DVR. I haven’t watched a commercial in months.” When I asked him how long he expects to still be watching his favorite shows, he looked puzzled.