Posts tagged as:

writing for the web

How To Hire A Writer For Your Company Blog

by · February 2, 2012

By now, many social media managers have realized a hardnosed reality: Most subject matter experts within the corporate walls don’t have time (or the skills) to blog. So you have two choices:

  • Write/edit their blogs for them (and give up the rest of your life since writing is very time consuming)
  • Hire a specialist or “real writer” to write for them.

That would be a journalist or professional business writer. (I use these interchangeably, even though there are some solid business writers who were never journalists.)

40 comments

Death to Bot Talk: Tips On Voice In Writing For The Web

by · January 26, 2012

Editor’s Note: This is a guest post by Suzanne Norman, director of brand at Emma, an¬†email marketing and communications¬†company.

The bot problem

Let’s face it: most companies write marketing copy for the web and email that reads like it was written by a robot.

And nobody likes bots. (See: spambots, twitbots, fembots, that 80s movie with Emilio Estevez where all the semi-trucks come to life.)

photo by davedehetre

I spot this kind of writing all the time in email marketing campaigns — that’s the realm I work in — but it’s just as rampant in every other digital medium.

9 comments

How To Write For Search Engines Without Knowing SEO

by · February 17, 2010

You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge you assume you need are intimidating. So where do you begin?

112 comments

Why Your Corporate Message Isn’t Being Heard

by · June 22, 2009

Jason Falls

Jason Falls

After a recent presentation, an audience member approached to compliment my talk. “You did a good job of taking what was a very complex subject to me and refining it into something I could understand.” I was flattered and satisfied that I had helped this woman grasp a topic that intimidated her.

As I thought about her statement, it occurred to me this is what professional communicators are charged with – refining complexities into meaningful data. It’s a shame that many of us lose sight of that.

36 comments