Ratings and reviews are an incredibly important resource for consumers online. Sites like Yelp and Urban Spoon convince diners to eat, or not eat, at restaurants every day. Other resources like Google Places, CitySearch, Angie’s List, TripAdvisor and more help people make purchase decisions on everything from vacations to plumbers and beyond.
According to most recent data from The Social Habit, online review sites were the second-most important resource for consumers considering a purchase behind the company’s website. As a result, smart marketers are paying closer attention to where they are reviewed, how many positive or negative reviews are there and how and when they, as a brand, can respond to them.