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If Social Media Were A Stock, How Much Would You Invest?

by Ilana Rabinowitz · September 28, 2011

A couple of weeks ago I attended a conference for e-commerce executives. There were two keynotes that blew me away.  For opposite reasons.

The first was by Ray Kurzweil, the inventor and futurist, who spoke about the exponential growth of technology, science and medicine. Showing several graphs indicating year-over-year growth in the triple digits, he demonstrated how the world does not only seem to be changing faster than we remember in these areas — it is. As a result, a few years in the future, technology will change in ways that are beyond (most of) our imaginations. The trajectory of social media is even steeper than most of the changes that Kurzweil demonstration.

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15 comments

What Role Do You Want Social Media to Play in Politics?

by Nichole Kelly · August 5, 2011

Last Friday Mashable reported that President Barack Obama’s recent #compromise campaign actually cost him over 36,000 followers. Was it an example of how “not” to use social media to move a political agenda or was it a great example of how to spark conversation amongst constituents? I’m sure that’s going to be an open debate for awhile. While we consider the thought of whether Obama and his social media team made the right decision with the campaign, it opens an even bigger question. What is social media’s role in politics? Where do we want to see social media in the political conversation?

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When Content Is Not King

by Ilana Rabinowitz · July 27, 2011

You’ve done your homework, listened to customers, provided thought leadership and created great content.  You’re offering relevant, valuable information to your audience.  Now, if content were king that would be enough. But it’s not.

Isn’t providing information that leads people to know, like and trust you the essence of marketing? What more is there?

For one thing, there’s conversion.  Conversion tells you if your content moves people to act.  Did all that content drive people’s behavior in some way?

Content that doesn’t move people to ultimately take some kind of action doesn’t count. 

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How Can Marketers Attract Pre-Teens with Social Media?

by Nichole Kelly · July 13, 2011

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating the terms and conditions of the site.

So rather than look at how we can break the rules to tap into this audience we will focus on other channels where they spend their time. I’ve been brainstorming about how marketers could use social media to effectively attract the pre-teen market in a positive and supportive way that parents would support.

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Be Like Wolfgang: Use Personalized Video

by Stephanie Schwab · April 20, 2011

Last week my friend Pam Lewis checked in to the Las Vegas restaurant Spago on Foursquare. Pam is a wonderful blogger, a lover of all things fashion, and a busy mom of two who, like me, uses Foursquare to track her comings and goings for her own use but also to connect with friends and, yes, occasionally a little bit competitively.  On this particular checkin, she won ultimate bragging rights.

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9 comments

Digital Marketing Success Requires Actionable Intelligence

by Adam Helweh · April 8, 2011

If you’ve taken a moment to gander at my photo at the bottom of my posts here on SME then you might noticed I could lose a few pounds. Working a lot at a desk and having a lovely wife that cooks amazing homemade meals most days of the week is easily the best way to increase your physical mass over time. I consider myself a fairly healthy eater who probably, like most Americans, eats larger portions than I should, but One way or another, I have gained enough weight over the last few years to put it at the top of my list of priorities to address.

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What Can You Expect From Your Corporate Blog?

by Ilana Rabinowitz · March 24, 2011

The first rule of measurement is know your objectives so you know what to measure.  That said, it’s a challenge to decide on objectives for a blog when you don’t know what the possibilities are.  At Lion Brand Yarn Company, we outlined objectives before we launched our blog in 2008, but what we discovered was that we would benefit in ways that we did not imagine.

Of all forms of social media, blogging can be the most time intensive. It is also a tool that requires a sustained, long-term effort. But therein lies the power of this tool. Developing a rich bank of content that serves our audience has been an important asset to our company. Here are five benefits of blogging that we have enjoyed:

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18 comments

Are YOU Conference Ready? 5 Tips to Ensure Your Success

by Angela Maiers · March 16, 2011

Using social media to enhance or prepare for a social media event might seem like a no-brainer, but many conference goers get so excited about the “going,” they fail to make the preparations that can transform a good conference into a great one!

So whether you’re thinking about next year’s SXSW or planning a conference event yourself, nearly everything about the experience can be enhanced with the right social tools and attitude.

Are you Conference Ready?

1. Get Storied

Registration

Image by sjgadsby via Flickr

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22 comments

When Marketing Becomes Media, Millions Follow

by Ilana Rabinowitz · February 9, 2011

Everyone knows that marketing today is different from what it was 10 years ago. But to get an idea of how different, ask yourself, “What did your company’s marketing budget look like in 2001?” At Lion Brand Yarn Company, in 2001 we spent most of our consumer marketing dollars on advertising, printing, and postage and I handled most of the marketing myself.

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