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What Social Media Isn’t

June 12, 2009 · Comments

David Finch

David Finch

Social media is everywhere and for a lot of businesses they approach it likes it’s the magic wand that’s going to be the savior to their business. When you begin to talk to them, usually the conversation starts like this. “Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one of those viral videos. Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.”

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5 Steps to Social Media Grieving

April 24, 2009

At some point in our engagement in the social media space we step out on a limb and push the buttons of those within the community. The push back of the community can be unbearable if you are not prepared.
It begins as a brilliant idea that sparks an emotional response. These emotions ignite a fire [...]

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How Could Social Media Save Your Favorite Brand?

March 6, 2009

With the current economic crisis, it’s becoming very common to hear of large corporations who can no longer generate revenue to meet payroll and pay their vendors. Corporations that have generated billions of dollars as well as held large market shares are now fighting to stay alive. The question that dominates many conversations is, “who’s [...]

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