Zappos

David Finch

Recently, I was sitting at my favorite deli watching the news. Running across the bottom of the page was the latest updates of all the corporate layoffs. While I didn’t do the math, within just a few seconds I watched the news of close to fifty thousand people that had just lost their jobs.

That’s when I began to think about this quote, “either you evolve or you get left behind.” Now I don’t know every detail of their financials, or the purpose behind the layoffs. However, I did begin to wonder at what level were they engaging their customers? I also wanted to know if they had a “real-time” pulse on what their customers were saying and what was the loyalty level to their brand?

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