Case studies always present the best inspiration. It’s not that we’re necessarily an imitation society but knowing that something worked once makes us more confident in trying it ourselves.
On Friday, I was presented with a powerful example of how one person, who readily admitted she was new to social media and feels, “half of the things on Twitter I don’t understand,” not only used Twitter to reach a potential customer, but won a brand enthusiast.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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