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Avoiding Burnout as a Social Media Professional

by Kat French |

Earlier this week, fashion and beauty blogger Essen O’Neill abandoned a social media empire she’d built over the course of her teen years. Deleting her accounts on Tumblr and Snapchat, the young Australian edited captions for her Instagram photos to share the far less idealized reality behind them. In a video, O’Neill is visibly distressed as she talks about the emotional rollercoaster associated with tying your sense of identity and self-worth to follower counts, likes…

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.