Does Compelling Art Sell? - Social Media Explorer
Does Compelling Art Sell?
Does Compelling Art Sell?
by

Watching the promotional video for a friend’s new product recently, I found myself really engaged. It was a beautiful piece with vibrant imagery. Whomever produced the video worked hard and the finished product was well worth watching. It was compelling, visually. It was a piece of art.

Great art alone never sold anything

But nothing in the piece told me what the product was, why I might use it or how I can even buy it.

Great art serves a purpose. But great art alone never sold anything. For that, you need great copy.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • Amen. Even Social Media Explorer knows how to sell art better than most artists do…

  • Thank you, thank you, thank you. I couldn’t agree more.

  • A short article but direct and to the point. I agree, a call to action is necessary and we need to be crystal clear about our intentions. Have a wonderful day. Warmly, Susan

  • Was it mine? Please tell me it was mine, I won’t be hurt! 

  • Great art is offered to you for free … and your reaction is wanting to know how to buy it? Uhm… not sure how to react to that without getting into a the quicksand of ‘what is art’ debate. ART is not a product just as ZEN is not a religion, if you will. Not to say you can’t monetize ZEN or ART, but profit is not their main goal. 

    Perhaps, instead of asking this rhetorical question, you could post a link to this great work of art, and propose how you would monetize it. Or better, ask others how they would propose to monetize this fantastic creation…

    • I’m guessing you didn’t actually read the post that starts off by saying he was watching a “promotional video for a friend’s new product “. Sounds like the intent of the video was to persuade you to buy said product.

  • Ilana Rabinowitz

    I agree, Jason.  Great art can move you emotionally but it takes the right words to make you act.