Reputation Management and SEO Rankings [CARTOON]

Is your company ranking for negative keywords?

by Mark Anderson |

Many companies try to rank on search engines for any and every keyword.  A #1 ranking on Google is not necessarily a good thing if you are ranking for terms that are not congruent with your target audience, or even worse, ranking high for negative keywords about your industry.

Reputation management is not only an important thing to monitor on social networks, but for SEO rankings as well.  User experience across all channels of interactions, whether online, on the phone, or in-person, will have an impact on how people react to your brand.  If you are providing poor customer experience or sub-par content that is  irrelevant to your target customers, chances are they will talk about you negatively online.  Companies should have a handle on all of the terms they are ranking for and proactively address any causes of negative keywords.  Be sure to include SEO in your typical  reputation management process.


About the Author

Mark Anderson

Mark Anderson is the cartoonist behind Andertoons.com where social media professionals can find thousands of cartoons. Want a custom cartoon? He does that too.  Keep up with Mark on his blog or Pinterest board.