Social Media Explorer

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Making the Case for Long-Form Content

by Kat French |

Much of the advice aimed at content marketers boils down to “keep it quick.” Audiences don’t have the attention span for anything more than 140 characters. In fact, if you can make it fit neatly on an image, that’s even better.

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.

Stop Creating Content

by Jason Spooner |

Way to go champ! You have a content strategy. You also have an army of writers/graphic designers/videographers all working together to fulfill that co...