Social Media Explorer

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This is Why You’ll Never Pay for a ‘Like’ Again

by Kat French |

Last week brought great news to marketers who care about real business metrics and ROI (which should be all of us, right?) Facebook announced that the latest update to their ad platform, will start calculating cost-per-click (CPC) based on “link clicks.” Engagement clicks, or user interactions which take place on Facebook such as comments, likes and shares, will no longer count towards your costs. 

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.

Let it go

by Tracey Parsons |

Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ...