Digital Marketing

“How much should a website cost?” It’s a fair question, one I get asked time and time again. The infuriating response, “Well… it depends.” For those that aren’t familiar with how much time and energy goes...read more

Traditional advertising diehards practically invented the two-martini lunch, but the old saps have been shunned from today’s meaningful marketing shindigs. To get their kicks, they mostly go to bonfire parties and burn their clients’ money....read more

Before social media taught us we had to sound human, we could talk to everyone in the same generic business-speak to everyone. Now, people have come to expect businesses to speak to them in a...read more

DJ Waldow's new email marketing course Email Marketing Made Simple offers six modules to teach you the finer points of email marketing.

Marketing decisions are made from certain perspectives. Understanding the DNA of the decision-makers in your organization can help you better position your ideas for success.

A cynical attitude won't prepare you to deal with a tough business climate. Taking measured risks creates energy and builds momentum, because at least you’re moving forward. And momentum makes success easier to find.