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The Trick Is Applying General Knowledge To Specific Needs

by Jason Falls |

How does this apply to me? That should be the question we ask when encountering learning about the digital marketing world. Whether you’re reading a blog, a book, attending a webinar or conference, the one thing you won’t likely get is advice and examples that are directly applicable to your specific business. Conference speakers are generalists. People who write books are, too. Their job is to be informative and helpful but appeal to as broad…

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

Dear Portland …

by Jason Falls |

Jason Falls invites Oregon, Washington and surrounding areas to Explore Portland, Nov. 15-16 (Thursday and Friday), in Portland, Ore....

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