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How Video Monetization Is Changing the Ad World

by Yoav Vilner |

A lot has changed in the past few years—Donald Trump thinks he’s a politician, Kanye loves someone other than himself, and clicking an ad no longer opens a floodgate of popups. Until recently, established brands focused advertising budgets on outdated and intrusive formats like banners and layer ads. And while ad formats of the past can still convert visitors into paying customers (Trump is still sporting a combover, isn’t he?), brands can accomplish so much…

About the Author

Yoav Vilner

Yoav Vilner is the CEO at Ranky, a startup-mentor at Microsoft, and a contributor at Forbes, Entrepreneur, Social Media Examiner, TheNextWeb, VentureBeat and Inc.