Social Media Explorer

Home of 2126 hand crafted marketing articles and counting...

Why TOMS Shoes is the Leader of Conscious Marketing

by Ian Chandler |

No doubt you’ve heard of TOMS, the shoe company that shook up the world with their One for One campaign. The idea is simple: For every pair of shoes you buy, TOMS donates a pair of shoes for a child in need. But that simple idea has left a humongous mark. It’s a stroke of branding genius, and even though the one for one idea has been widely criticized, the company is still going strong today.…

About the Author

Ian Chandler

Ian Chandler is a professional writer and content marketer. He is Editor at NukeBlogger, a contributor for Freedom With Writing, and a writer for Haircut Inspiration. Visit his website for more information.