Social Media Measurement

In honor of opening day tomorrow, Jason Falls offers a baseball analogy for your marketing metrics.

Bazaarvoice's latest research reveals interesting insights about online and offline shoppers.

Marketers need to separate our ability to measure ROI from our personal views on whether or not we should measure social media ROI to be successful.

Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how they can become enlightened on the value of the medium.

Tristan Handy uses benchmarking to show another metric for reporting social media success.

The latest research from the Altimeter Group will help bring some clarity to the muddy water of the social media management space for many.