Social Media Measurement
April 21, 2011
Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness...read more
by Jeff Larche
April 19, 2011
There’s a lot of talk lately about how to measure the direct and indirect impact of social media efforts. This post will answer the first half of that challenge: How can I monitor, over time,...read more
by Eric Brown
March 22, 2011
This may not be a popular position, or even a right one, but our experience with our own business, and the businesses we do social media marketing for, Facebook for business is completely overrated. Marketers are...read more
by Jason Falls
March 21, 2011
If you hold true the notion that being responsive to online customer questions, complaints and feedback is an essential core tenet of good social media marketing, then you should consider your response time a valuable...read more
by Jeff Larche
March 9, 2011
An old man is approached by a traveler. He’s asked how to get to Dublin. The old man replies: “I sure wouldn’t start from here.” As a web analyst I’m occasionally tempted to use that...read more
by Jason Falls
February 23, 2011
Just exactly how much impact do various channels of social media have on your blog? Or even your corporate website? While your traction may vary and some precipitating factors probably skew my results here at...read more
by Jeff Larche |
February 15, 2011
by Jason Falls |
February 15, 2011
by Stephanie Schwab |
December 31, 2010
by Jeff Larche |
December 29, 2010
by Tom Webster |
December 17, 2010