Social Media Measurement

How do you measure the number of people your digital marketing efforts reach? More specifically for those of you using content marketing, blogging or similar activities on your website, how are you quantifying that success?...read more

A while back I read a great post by web analytics master Avinash Kaushik.  He wrote a bit about data geeks and the mountains of information they routinely collect and build.  Information about traffic source...read more

I logged into Feedburner late today to check on some analytics and saw a “Try out the NEW (beta) version!” link at the top. While I don’t claim to even know if this is new-new,...read more

Businesses are all about their business. Otherwise they would be hobbies or activities. When you get to the realm of Tweeters and TheFacebook and all of the bright and shiny YouTubes, businesses have a bottom...read more

StatSheet serves up automated reports of sporting events written, in standard journalistic prose, completely by computers. The sports statistics company in Durham, N.C., produces content pages for all 345 NCAA Division I men’s basketball teams...read more

Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate with web development firm Aeturnus. Corporations today have only been too eager to jump on-board the social media bandwagon. This...read more