5 Key Elements of Viral Content [Infographic]

What contributes to people sharing the content they consume online?

by Mark Smiciklas |

The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online?

In researching the content for this infographic I came across a post in my Delicious archive that helps answer this question. Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it, he analyzes some of the elements that helped one particular blog post get over half a million likes. He also references an interesting research paper about what makes online content go viral.

This infographic highlights five key elements of viral content: scarcity, share buttons, skim-ability, practical utility and consistency. Are there any others you would add? The comments are yours.


Icon credit: Faucet designed by Monika Ciapala from The Noun Project

About the Author

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at Solopreneur.ca and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.