entrepreneur (ˌäntrəprəˈnər) noun. 1. a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.
Being an entrepreneur takes guts, especially those in the ever-evolving social media space. These pioneers have to roll with whatever social media throws at them, from platform launches/shutdowns to constantly changing algorithms to emerging/disappearing trends. There’s never a dull moment.
For five social-savvy women in particular, the risk of entrepreneurship has paid off…big time. In the fickle social media landscape, these female entrepreneurs have not only managed to keep up, but have also grown an unmatched level of social influence in the process. Here they are (in no particular order):
Tamara McCleary
Tamara McCleary is the founder and CEO of Thulium, a data-driven influencer marketing agency. She definitely knows what she’s doing—she ranks in the top 1% of social influencers herself! McCleary uses her social media presence to share her insights on marketing, technology, and branding. She is also a highly sought-after keynote speaker with clients including Verizon Enterprise and IBM.
Follow her on Twitter @TamaraMcCleary.
Cynthia Johnson
Cynthia Johnson is an entrepreneurial business advisor who focuses on personal brand development and management. She is on the advisory board for several social media startups and also works as the Director of Brand Development at American Addiction Centers. Johnson shares her expertise on social media marketing for SEO, branding, and more through her published works in Forbes, Huffington Post, TIME and Entrepreneur.
Follow her on Twitter @CynthiaLIVE.
Mari Smith
Mari Smith is an established social media consultant, speaker, & trainer. Her areas of expertise include relationships, marketing and Internet technology. Known as “the Queen of Facebook”, Smith has partnered with the platform as their leading Small Business and Facebook Marketing expert. When she isn’t sharing her insights in keynotes and training sessions, Smith is interacting with her 1.5 million followers across social media.
Follow her on Twitter @MariSmith.
Marsha Collier
Marsha Collier is best known as the author of over 48 books, many of them focusing on social media commerce. Collier’s contributions to the “for Dummies” book series reflect her ability to make social media comprehensible to everyone. She also works as a social media consultant for brands like IBM and FedEx. Beyond her many books, Collier shares her knowledge on her website, technology podcast, and popular social media platforms.
Follow her on Twitter @MarshaCollier.
Kim Garst
Kim Garst is the co-founder and CEO of Boom! Social, a corporate branding and social media consulting firm. With over 20 years experience in the world of online business, Garst has learned a lot about social selling along the way, and she’s eager to spread the knowledge. She shares her digital marketing advice as a keynote speaker, brand influencer, business trainer, and best-selling author.
Follow her on Twitter @kimgarst.
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